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                           Decision Guru Users Speak Out! 


“Decision Guru helped our firm correctly analyze the
problem, arrange our priorities in an organized fashion, and clearly showed us the right way to proceed.” 
– President

“[With Decision Guru] to distill all of my analysis into such a succinct output is awesome. It saved me so much time in the final decision phase, the value is huge.”     
– CEO / Owner

“Decision Guru helped build clarity, speed and simplicity into the decision-making process, and gave the decision makers greater confidence in their decision, giving stakeholders confidence and comfort that their input and perspectives were considered objectively (not emotionally or with bias).”    
– Decision Team Member

“Our [Decision Guru] analysis led to the identification of a sixth option that management had not considered ... It also significantly reduced the blindside risk factor.”  
− Decision Team Member

“[Decision Guru] has helped us sharpen our operating model− without it we would have risked much time and thousands of dollars in launching our business down a potentially detrimental path.” 
– Decision Team Member

“I must admit I was a bit of a skeptic, but now I believe in the software. Not only did it stir healthy debate amongst the team, but both [our existing company and the new business] will benefit from the exercise.”
         
– Decision Team Member

“The decision with Decision Guru was 250% better than their initial decision…”
− Chief Technology Officer

“Traditional analysis gave a number, but Decision Guru gave us an understanding of what the differences mean and what risks and rewards go along with each hypothesis. It’s a tool to understand what criteria to use to make a decision.”    
− Team Member

“It’s good to have [Decision Guru] on your side to back up your decisions especially when you’re working with costly alternatives… it’s much better to have these numbers to go by instead of a general consensus and a nodding of heads.”   
– Project Team Member

“By using Decision Guru, I felt I alleviated the need to use my gut instinct and heart to make a more clear, informed decision.”      
– Decision Maker

“[Decision Guru is] clearly an improvement over the traditional method of creating a valuation spreadsheet and blindly adhering to resulting figures.”
– CEO / Owner

“[Decision Guru] caused us to think of additional hypotheses and evidences, and an outcome which seemed unlikely at first finished in the top three.” 
− Decision Team Member

“Without the unbiased feedback of Decision Guru, there is no way we could have reached a consensus. We achieved in a few short weeks the kind of consensus and buy-in that we never could have reached in six months.”    
– Decision Team Member

“Decision Guru changes the analysis and evaluation of key criteria from a subjective process to an objective one… this definitely has the potential to be a differentiator for us when we pitch clients.” 
– Senior Vice President

“I found [Decision Guru] very easy to use as it laid out in a very clear and concise manner all of our potential options.”     
– CEO

“You wouldn’t think that [Decision Guru] could quantify so many of the factors we had to consider in making our decision.”        
– Decision Team Member

“[Decision Guru] is a valuable tool in providing additional perspective in the decision-making process.”     
− Decision Team Member

“[With Decision Guru we could] better explain why a decision was made and give credence to that decision choice.” 
− Team Member

“This is where using [Decision Guru] creates value. The software is providing the team with a higher level of risk analysis and a deeper understanding of the tradeoffs between each alternative.” 
– Project Team Member

“[Decision Guru] eases the decision-making process by helping visualize the various components that are relevant and at the same time helping identify if you have missed anything important.”
− Chief Technology Officer

“The Decision Guru method helped management focus their attention on fixing the problem, rather than delaying the issue and ignoring the underlying inefficiencies of their current process.”  
− Team Member

“Decision Guru helped me think about all possible hypotheses first, instead of making a decision instantly and then finding evidence to support it.”    
− Team Member

“The Decision Guru model gave me an understanding of evaluating important factors starting from a level field and thinking about the importance of each individual factor in relation to the overall problem.”
− Team Member

“[Decision Guru] shows remarkable immunity to bias, user error, and hyperbolic tendencies insofar as overzealous rankings are concerned… Any kind of honest mistake, or embellishment of values and weights, would be insufficient to throw our model off kilter by any significant margin.”
 – Team Member

“[Decision Guru] proved to be much less complex and much more time efficient than traditional means of valuation.”            
– Decision Analyst

“In this case it was hard to make a quantitative decision since it lacked a lot of numbers but [Decision Guru] helped remove those objections.”    
− Team Member

“I am extremely pleased with the efficiency and savings the team has helped bring about by their focus on operations and the use of [Decision Guru] to choose the best method to improve our working with external product development and manufacturing teams.”       
– General Manager

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